Free PDF checklist
27 things your small-business website needs.
Speed, trust, mobile, SEO basics and conversion. Plain, honest, and short enough to finish in one coffee. Tick what you have. Fix the rest.
- 5Speed
- 6Trust
- 5Mobile
- 6SEO basics
- 5Conversion
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Preview
A few of the 27
- Show the padlock (HTTPS) on every page.If the browser says Not secure, many visitors leave.
- Use real photos.Your place, your team, your work. Stock photos are fine for a few spots, not for the whole site.
- Make your phone number tap-to-call.One tap should start the call.
- Give every page its own title.Say what it is and where, for example: Hair salon in Austin | Your Name.
- Explain your prices.A price, a starting price or how pricing works. Hiding it makes people guess the worst.
The PDF has all 27, grouped into five sections, with a box to tick for each one. It is general advice, not a promise of results.