Web words, made simple

A/B testBusiness

A test that shows two versions of a page to different visitors to see which performs better. Change one thing at a time to learn from it. Learn more

AccessibilityWebsites

Designing a site so people with disabilities can use it, with readable text, good contrast and labelled images. It also makes the site better for everyone. Learn more

Alt textSEO

A short written description of an image. It helps screen reader users and gives search engines context.

AnalyticsBusiness

Tools that show how many people visit your site, where they come from and what they do. They help you decide what to improve.

Aspect ratioSocial & Video

The width-to-height shape of a video or image, such as 16:9 or 9:16. Each platform has its preferred shape. Learn more

B-rollSocial & Video

Extra footage that covers the main shot, like close-ups of your work. It keeps a video interesting and hides cuts. Learn more

BacklinkSEO

A link from another website to yours. Links from trusted, relevant sites tell search engines your site is worth noting. Learn more

Bounce rateBusiness

The share of visitors who leave after seeing only one page. A high rate can mean the page loads slowly or doesn't match what people expected. Learn more

Brand kitBranding

A set of your logo files, colors, fonts and rules for using them. It keeps everything you publish looking consistent. Learn more

CacheWebsites

A saved copy of a page or file that loads faster the next time. It speeds up repeat visits. Learn more

CDNWebsites

A content delivery network keeps copies of your site on servers around the world. Visitors get files from a nearby one, so pages load faster. Learn more

CheckoutBusiness

The final steps where a customer enters details and pays. A short, clear checkout means fewer abandoned carts. Learn more

CMSWebsites

A content management system lets you edit text, images and pages without writing code. WordPress and Shopify are common examples. Learn more

Color paletteBranding

The small set of colors your brand uses everywhere. A tight palette makes your brand easy to recognize. Learn more

Conversion rateBusiness

The share of visitors who take the action you want, such as buying or sending a message. A clear page and offer usually help it. Learn more

CopywritingBusiness

Writing the words on your site and ads so people understand and act. Good copy is clear, short and speaks to the customer. Learn more

Core Web VitalsSEO

Google's measures of how fast a page loads, how stable it looks and how quickly it responds. They describe the real experience on your site. Learn more

CTABusiness

A call to action is the button or line that asks visitors to do one thing, like Book now or Get a quote. Each page should have a clear one. Learn more

DNSWebsites

The system that links your domain name to the server hosting your site. Changes to it can take a few hours to spread. Learn more

DomainWebsites

Your website's address, like yourbusiness.com. You register it once a year, and you should own it in your own name. Learn more

FaviconBranding

The tiny icon shown in the browser tab next to your page title. It helps people spot your site among many tabs.

glTF3D

An open file format for 3D models on the web, often called the JPEG of 3D. It loads quickly in browsers.

Google Business ProfileSEO

Your free listing on Google Search and Maps, with hours, photos, reviews and contact details. It matters most for local businesses. Learn more

HostingWebsites

The service that stores your website files and serves them to visitors. Good hosting keeps your site fast and online. Learn more

KeywordSEO

A word or phrase people type into a search engine. Good pages use the words your customers actually use. Learn more

Landing pageWebsites

A page built for one goal, like booking a call or buying one product. It leaves out distractions so the visitor can act. Learn more

Local SEOSEO

SEO focused on people searching near you, like barber near me. It relies on your Google Business Profile, reviews and consistent contact details. Learn more

Meta descriptionSEO

The short summary under your page title in search results. It doesn't set your ranking, but a clear one can earn more clicks. Learn more

MockupBranding

A realistic preview of a design on a screen, sign, package or product. It lets you judge the look before anything is built or printed. Learn more

Motion graphicsSocial & Video

Animated text, shapes and logos used in video. They add polish and help explain ideas simply. Learn more

Page speedSEO

How quickly your page appears and becomes usable. Slow pages lose visitors, so large images are the usual cause. Learn more

PixelBusiness

A small snippet of code from an ad platform that tracks visits and actions on your site. It helps measure ads and reach people who visited.

ReelSocial & Video

A short vertical video made for Instagram, Facebook or TikTok. Reels are a quick way to show your work and reach new people. Learn more

Render3D

The final image or video produced from a 3D scene. Renders can show products or spaces before they exist. Learn more

Responsive designWebsites

A layout that adjusts to any screen, from phone to desktop. Most visitors use phones, so it is a basic requirement. Learn more

SEOSEO

Search engine optimization is the work of making your site easier for search engines to understand and for people to find. It takes time and no one can promise rankings. Learn more

ShopifyWebsites

A popular platform for running an online store, with payments and shipping tools built in. It suits most small shops. Learn more

SitemapSEO

A file that lists the pages on your site so search engines can find them. Most website builders create one for you.

SSLWebsites

A certificate that encrypts the connection between your site and its visitors. It shows the padlock and https in the browser, and visitors expect it.

Turntable3D

A 3D animation where an object spins slowly so viewers can see every side. It is popular for product showcases. Learn more

TypographyBranding

The choice and arrangement of fonts. It shapes how readable and professional your brand feels. Learn more

UIWebsites

User interface is what people see and tap: buttons, menus, colors and layout. It is the visual side of UX. Learn more

UXWebsites

User experience is how easy and pleasant it is to use your site. Good UX means people find things and finish tasks without effort. Learn more

VectorBranding

A graphic made from shapes and lines that can be scaled to any size without losing sharpness. Logos should always have a vector version. Learn more

WireframeWebsites

A simple black-and-white sketch of a page's layout. It settles structure before colors and images are added. Learn more

No match. Ask us and we will explain it.